ATLANTA--(BUSINESS WIRE)--March 1, 2005--Leading Atlanta Marketing Firm to Handle Public Relations, Advertising and On-site VIP Support for Renowned Music Festival - Music Midtown(TM), one of the nation's premier music festivals, announced today it has selected Creaxion (R) (www.creaxion.com), one of Atlanta's leading marketing firms, as its agency of record. Creaxion will handle advertising, public relations and on-site VIP support for the festival. Entering its 12th season, the venerable three-day music extravaganza will work with Creaxion to make some dramatic changes.

This year's Music Midtown will take place June 10-12 and, while the date of the event has changed, the location for the festival will remain the same. Music Midtown '05 will be held on the grounds adjacent to the Atlanta Civic Center, spanning more than 40+ acres and featuring more than 100 musical acts. Visitors to this year's Music Midtown will also notice a brand new look and feel which will be revealed in mid-March.

"After 11 years, we felt it was time for change," said Peter Conlon, President of Peter Conlon Presents and Festival Producer. "We wanted a one-stop marketing shop with a great creative reputation to help us and we found that partner in Creaxion. From our initial meeting and their presentation they really understood our needs and the scope of the Music Midtown project."

Creaxion is currently working on a complete re-design of the Music Midtown brand identity, including a new logo and a complete re-vamp of all signage at the legendary event. Creaxion will be responsible for all television, radio, and print advertising for the event and the agency is working closely with Peter Conlon Presents to give festival goers an entirely new and different festival experience. The company will also handle all national and local public relations as well as VIP management.

"Music Midtown is one of the nation's best-known festivals and it is a perfect fit for our new entertainment division," said Mark Pettit, president and CEO of Creaxion. "We're proud to be part of the 2005 team and plan to give the festival a world class look and feel."

Tickets for Music Midtown will go on sale on Saturday, April 9. A limited number of advanced tickets for the three day festival will be sold over the Internet only starting Saturday, March 19. You can reserve your tickets at www.MusicMidtown.com starting Tuesday, March 15.

About Creaxion

Ranked among the "Top 15 PR Firms" and the "Top 50 Advertising Agencies" in Atlanta, Creaxion(R) provides advertising, public relations, and event marketing services. The full-service agency helps companies brand, package and promote their products and services to customers, investors, strategic partners, employees, and the media.

With a focus on consumer brands, high tech companies, niche and entertainment marketing, Creaxion is one of the most effective agencies in the country. For more information on Creaxion, visit the company on the web at www.creaxion.com or call 404.495.4420.

About Music Midtown

In 1994, producers Alex Cooley & Peter Conlon, founders of renowned concert promotion firm, Concert Southern set out to create the most unique music festival. Upon Cooley's retirement in 2004, the festival is now solely produced by Peter Conlon Presents, which is a part of the Clear Channel Entertainment family. Music Midtown is internationally recognized as one of the greatest and most unique festivals. For the past eleven years, festival goers from around the world descend upon the heart of the South to experience Music Midtown, America's largest three-day music festival. Over 100 major and emerging acts representing all genres of music perform each year on multiple outdoor stages in an enclosed 40+ acre complex centered between the bustling metropolitan areas of Midtown and Downtown Atlanta, Georgia. With an amazingly low admission price, Music Midtown annually draws 300,000 revelers to Atlanta. In its twelfth year the festival promises to carry out its tradition of featuring the biggest names in music and one of the most diverse lineups of any music festival in the world. Music Midtown also works to promote the city of Atlanta while highlighting the economic and cultural importance of the event to international media.